Blog 9b week 6 Critical Concepts Dictionary

Jean Kilbourne was one of the theorists I found most interesting. In her documentary "Killing Us Softly" we are given an inside look at the methods advertisers use to entice their audience through exploitation of women. She displays explicit evidence that certain ads display women as objects rather than human beings. Many ads show women branded or dressed like a product, displayed as an animal, or dismembered by solely focusing on the breasts or butt. It is this objectivity, Kilbourne says, that is the first step to justfiying violence against another person. When we view a person as more of an object than a person we don't truly value them as a human being and can justify treating them as less than a person. While she does not beleive ads directly cause violence against women they truly give people an incorrect scope on reality and women. Kibourne finds the images that sell womens perfect body types as a skewed perfection that is designed to make you lust for a perfect body type. Advertising emphasis is almost alsways on body image, stressing youth, and perfection. Truthfully, a very small percentage of women have a model boy type and this exploitation only serves to give women an incorrect and unhealthy body image. This skewed body image is exactly what advertisers want you to think of as standard because it is their main ploy in enticing you to buy their products. With the images of a women's perfect body on many products this plants this subconscious idea in women's minds that they can obtain a better nody througha prodcut. Essentially, Kilbourne is communicating that ads send the message that you are incomplete, your body is insufficient, and a certain product can improve your beauty and your body. Killing us softly is a healthy reminder that no one is perfect and we should be vigilent about discerning the underlying meaning of ads true messages.