Response to Viral Videos (Extra Credit)

In his article, Burgess talks about how Drax's work has been vital in creating the cultural practices that take place within social networking. He is known for his work with the avatar computer life program called Second Life. He used the program as a political tool in order to have his views and ideas expressed through this medium. Thanks to Drax's work the world of politics has taken off in Second Life and now many users use this outlet as a way of sharing their ideas and beliefs. Drax helped move Second Life from just a social networking site to a political tool that can be used by people all over the world. Thanks to his work there now exists a group of Republicans on Second Life who actually support Obama and gather more support for him just through Second Life. At first people doubted that Drax would be able to use such a minimal tool to take over and show people that you can campaign through any social networking site but once it became apparent that this was true, the idea took off in the minds of many. Burgess's ideas come out through Drax's work because he shows people that you can engage in a cultural conversation online through either video or games such as Second Life. He shows that by interacting with other users he can attract a wide variety of people who are interested in the same ideas and beliefs.