The Yes Men!

The Yes Men critique the media by getting attention. By posing as real, authoritative figures, they manage to get large audiences that most small-time renegade media outfits would not come close to matching. By posing as corporations on spoof websites, they are brought out and thought to be representatives for the corporations. For example, in the New Orleans incident, the Yes Men, through a false corporate spokesman, gives the community false hope about their land and homes - an altruistic step that the corporation SHOULD take, but ultimately doesn't. This attention draws a stark contrast to the reality of the situation, and the bizareness of such an outlandish statement draws much attention at the same time - and all that attention then gets focused on the corporation, who then looks bad. This is reminiscent of Chomsky's Propoganda Model, wherein Chomsky is shut out by the mass media (i.e. Dateline), and the only way the Yes Men can get these shocking, relatively unfiltered messages out is by fooling the mass media into thinking they're not outsiders of the mass media system.