Jean Kilborne, the author of Killing Us Softly 3, is most known for tying together powerful images in the media to public problems; such as alcohol, eating disorders, and violence. Kilborne approached what is the reality that women face in today’s society. She shows us the stereotypes and ads that women have to face every day. In critiquing male ads she examines ones that may be similar to women’s ads (i.e. perfect male bodies), yet the captions along with the ads rarely scrutinize men the same way that they do to women. The ads give a false security to women, making them think that they will never be perfect unless they look like models.
No comments:
Post a Comment