Burgess & Drax - Viral Videos

Drax makes his videos for Youtube using Second Life, another social networking program. They stand out due to the originality of Second Life reporting, and through serious reporting he legitimizes it. This, in turn, encourages other users to do the same. Not only can the other users actually participate in these virtual realms - and possibly then participate directly in Drax's reporting, they can then make videos through Second Life fairly easily - only requiring a decent computer with video capturing software can they imitate what Drax can do. Drax captures what Burgess describes as the bedroom feel of Youtube viral videos by using these low budget tools, a virtual realm instead of a professional camera and cameraman, and in the end contributes the 'bottom-up', word-of-mouth videos that Burgess describes.