Read the Burgess article in the Video Vortex Reader and also view the links provided to the work of Bernhard Drax (aka Draxtor Despres). How does the article's perspective on the nature of viral videos apply to the work of Drax?
Drax's work is one that primarily takes place in the second life world. He reports on activism and puts these interviews on youtube. The activism on second life he reports on spreads to other users on second life by showing them whats out there to experience on this social networking tool. By exposing other people to this experience on a virtual medium, he is informing them. People show other people, and by word of mouth information in spread. In addition, Drax himself is a mouth in the activism. Because he has a wider range of subscribers he is able to reach a bigger audience in the internet community. He works the virality of youtube videos as an tool to push his agenda.
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