Response to Critical Concepts Dictionary

Jean Kilbourne, a woman theorist who made the Killing Them Softly series, examined ads in magazines and analyzed how they depicted women. In some ads she would talk about how the model used in the ad is usually very skinny with a perfect complexion. She discusses how this is the reality. She goes on to explain how ads such as this bring young girls self esteems down as they aspire to be just as thin and perfect as these airbrushed models. She also discusses how in ads with both men and women, the men come off as dominate and have the perfect look while the women are usually in some demeaning or belittling position. She talks about how through these ads young girls who are impressionable might be influenced to some how harm themselves to be just as perfect.