Advertising, Consumer Cultures, and Desire (Spoof Ads)

The one ad buster "spoof ad" which stood out to me the most was Obsession for Women. Most advertisements which portray messages toward women tend to have images of fine women with perfect bodies. This spoof ad in particular is mocking that beautiful, no sign of imperfection body that most women lean towards wanting, which as well relates to the ideology of culture jamming that was used by the BUGA UP and BLF. Obsession for Women shows a skinny women leaning towards a toilet conveying the message of a women being bulimic. The further message which is portrayed through this spoof ad is that of which women think they must do to get to that advertised body which is portrayed everywhere.
Most advertisements convey messages of promises. Promises of a better self-image or a better appearance to indulge in self-fulfillment. They make these promises assuming we are never happy with what we have or how we look. So by doing this, marketers put gorgeous women in advertisements and commercials so that we the consumers can feel as if that product can fulfill that need. Thus, through this spoof ad called Obsession for Women, we finally understand that we do not need to go through such measure of being bulimic or anorexic, but be accepting of our own self-image .