Week 5 - Blog 9 The Gaze

I often feel self conscious at parties when I don't know very many people. Its very easy to sink to corners or just sit in a small group with people that you know at least a little bit. When looking around I sometimes see people that are laughing it up and having a great time glance over in our direction. When this occurs its really easy to feel the focus of the gaze.

To correlate this to an ad, I would either choose some type of alcohol (although you don't really want to promote drinking as the only way to have a good time) or possibly some kind of hair/cologne product. Lets stick with absolute. So the focus would be on me at the center of the party. I am wearing college-age stylish clothing and there is music playing: one of the new hip hop hits. I would be holding the bottle in the air (I would probably be standing on a chair or something) as people are in a circle around me. The camera would pan around me slowly, showing the circle and that I am at the center of it. All of these people would have admiring looks, showing that it is desirable to have this product. The camera and scene would then speed up as I pour drinks for those around me. As the last drop falls from the bottle, I jump into the crowd and am crowd-surfed away, showing how the product holds me above the party.