Response to Advertising, Consumer Culture, and Desire

One of the Adbuster's "Spoof Ads" that stood out to me was the "Absolut Hangover" where instead of a bottle of Absolut Vodka they just have a noose in the same shape. I think this ad is trying to signify the effects drinking too much can have on you while the real ads for this campaign would try and show off the alcohol as sexy and worth your time. While the spoof may still have the word Absolut on it, which in a way advertises for them as well, the idea is completely different. They are mocking the idea that while this alcohol may make you feel good in the moment, the next day is not going to be as glamorous as the real ad may have suggested. The difference between the two is that Absolut as already become a unique brand that cannot be replaced because of their years and years of marketing. I think both at the same time though are trying to market to a 'cool' generation which in both ads would appreciate the culture. The idea of most of these ads is to be as subliminal as possible so after seeing one of these ads you first thought is either Absolut sucks or I got to have some of that!