The author of this article is of the belief that commercial entertainment is not art because it relies on our preconceived notions about certain scenarios, delivering to us only what we expect with an emphasis on how plots develop, rather than on original content. In contrast, real art is progressive and does not simply reiterate the same information from generation to generation, but instead has new statements to make and any dramatic elements used are not the point, but are only means of developing the overall statement.
While this author’s critique was not applied to interactive entertainment media and web 2.0 technology, the same critique could easily be applied to these new forms of media and communication. During the first few years of development of any technology, innovative uses of the technology surface, but once a sufficient amount of different way to use a media technology enter the mainstream, or in the case of web 2.0, the public sphere, development of the technology becomes less and less about new content, and more about ways to make more of the same content. People using youtube and facebook and twitter are all, save for a few exceptions, now using the same formulas for production as everyone else in a manner that continues the trend proposed by the Author of increased Entropy in entertainment media.
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