I often feel self conscious when I bike to school and come to class sweaty. I feel like an object of "the gaze" when I walk into class as my shirt is slightly damp and I may or may not reek of sweat.
For an ad, show a chump arriving to class all sweaty and opening the door, with the camera panning in from a low angle to highlight how bad his situation is. Then cut to him sitting in his chair, with a bunch of students behind him showing disgusted looks on their faces, and classmates attempting to move their desks away from him. Then show me at home in the bathroom the next day putting on some anti-persperant product (the focus of the ad). Cut to me walking into the classroom and all the classmates hold their gaze on me as I walk by them, wriggling their noses in response to my good smell and a hot girl talks to me and I become the center of a conversation.
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