Blog 7 week 4 Advertising, Consumer Culture, and Desire

In the Spoof ads I chose to do the one titled Absolute Impotence.
This display is somewhat of a satire on the sophisticated and cultured image that hard liquors, such as Absolut and Patron, try to procure in selling their product. The poster shows a flaccid bottled of vodka that resembles a shriveled male genitalia.

The image the anti ad is trying to create is one that will make you worse off, not better as hard liquors usually try to imply. Essentially, the author that created this anti ad is saying that buying expensive vodka does not imply some kind of advantage or sophistication. The ad is poking fun at this type of implication.


The greatest difference between this anti ad and the orignial, is that they are marketing two different images of a product. With an original ad of Absolut vodka we see the product coupled sophistication, class, and glitzy night life. By purchaisng Absolut you are implying that you have social value and you have the money to afford it. Conversely, the anti ad is disagreeing with the statement that vodka provides any type of social advantage or provides merit. It pokes fun at Absolut's image by communicating that alcohol, when used in excess, can lead to impotence and many other disadvantages. The creator of this anti ad is simply not buying into the message that expensive vodka gives you some kind of advantage and that it may, in fact, lead to problems like impotence.