The original ad would pray on people's fears and insecurities, showing a scene that people would be envious of (that they could only achieve by using the product - absolute). Absolute also tends to connect itself with high class and high culture through its artwork and brand. The anti ad and the ad both are showing/selling ideas and values, but they are opposite. The anti ad is selling a morbidly realistic view of absolute while the original ad would be selling an idealistic view.
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