Thursday, April 8, 2010

Manufacturing Consent

From a first impression “Manufacturing Consent” starts as a boring documentary with a very long run time. As we further into the movie we see that this is simple not a boring documentary but a film encompassing many visual techniques. We see color as well as black and white film clips from history, formal interviews, broadcasted interviews, and even the introduction gives us a close up of the book. All of these elements are products of mass media itself. The ability to print books and present to millions of people as well as to broadcast all over the world is very simple with the technology of today.

The inserts of historic clips to me poses that this part of the movie is trying to reach the type of audience who is more into history. For me the movie seemed to use different visual techniques to apply to different viewers. Not every viewer is interested in the same type of information, however a film with multiple techniques is a clever way to target more viewers. This agrees with Noam Chomsky’s propaganda model in which it views the private media as one interested in purely the sales of their product.

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