Response to Art, Entertainment, Entropy

In this article entitled “Art, Entertainment, Entropy,” the author brings up the notion that art and drama are ahead of their time. While he makes this argument he also relates drama back to how media uses it to manipulate audiences and by doing this they create a market through the manipulation. He also discusses now art can only truly be understood if the person viewing it takes a look at their own life and has some sort of revelation. He talks about how entropy is a “degree of our ignorance about a condition” in which the audience has a lack of information about the structure in communication theory that is running them.
On interactive websites like youtube, twitter, and facebook, I think the authors theory starts to play out. People are so easily manipulated by these websites that they eventually spend most of their time on them. Such as on facebook, the new idea to “fan” everything that is clever and funny is inexhaustible. In some cases a fan page may insist one become a fan before it even tells one what they are even a fan of. They manipulate by making the title something such as “See what Disney has been hiding from its viewers for years!” Yet the only way to know is to give in and become a fan. In a way it is its own form of experimental art. People must look at themselves to truly understand if they actually care what Disney is hiding from them. It comes down to media using art to manipulate viewers and users to get sucked into the world of the twentieth-century man.