Thursday, April 22, 2010
EXtra Credit Blog 6 Wk 4
In killing us softly 3, Jea Kilbourne argues that advertising paints a skewed portrait of reality, glorifying perfection, exalting hollow ideals, implying that products are the key to fulfillment, and objectifying humans as objects; advertising has forged an artificial reality where the media has drastically, yet subtly, influence the masses and caused us to treat our fellow man as objects, thereby devaluing our human race.
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I like that you brought up the point of people treating each other like objects. I did not even make this connection until I watched the video and she mentioned it. After seeing some of the ads she used to illustrate her point, I can totally see now how people consume this subliminal message. It makes me wonder what corporate executives are thinking of when they decide to finalize and release these advertisements and messages to the masses. They are of course conscious of every single detail in an ad because they invest millions of dollars to mass produce these ads that will hopefully be well-received and ultimately increase their profits. If this is just one bad message of treating others like objects, who knows how many of these bad messages we see everyday and subconsciously store in our mind without really critically thinking about what we are seeing.
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