Tuesday, April 27, 2010

Response to Modernity, Spectatorship, Power

For me, the moment I am feeling the most insecure is usually when I am about to give a presentation and I know a panel will be questioning me so I have to defend my arguments as if they were my children. To turn this into a TV advertised moment then the situation I am in would have to be heightened - such as I would have to be twice as self-conscious. Ads that are dramatic and funny are the ones that really catch the viewers eyes so my moment of terror would have to be dramatized. My situation is relative to other college students lives so the more panic I seem, the funnier the ad may come off. My outfit would have to be as normal and poor college student-esque as possible to create the effect. The look on my face must also be panicked so the gaze will hopefully reflect to the viewers and they will be right there with me. Also it would probably help the ad if during my presentation the projector started to screw up or if somehow I was incredibly unorganized because that makes a viewer feel better about themselves because of what a screw up I come off as.
I feel this ad for television would be one of those Twix ads where in my moment of embarrassing peril I have a moment to chew it over with twix. Everything would be okay after that right? That's what the ad wants you to think. This may seem like a panopticon view as people would be looking into my life for a second as I struggle with my presentation. I don't know if it would work out as the best ad but hopefully other students would be able to relate.

2 comments:

  1. I like this idea! It's funny because every detail you mentioned about getting the viewer emotionally connected with your ad made me think so much about how I am when I watch television. It's weird because I realized if I was in the viewer's shoes watching your ad as a fellow student, I definitely would have tuned into every single one of those finely planned details that I can relate to everyday. Those ad creators are some tricky people.

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  2. Nice. Everything you said would be a funny ad. It's very interesting how one gets intrigued into tv commercials. The mention of making it funnier so we can pay more atttion is very true as I also tend to put more attention towards funnier ads. Good going.

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