As a teenager in this world one “spoof ad” jumped out at me the most. This ad was the Obsession of Women. Most ads of today give the image that women need to be perfect in every way. In reality not everyone is going to be able to look any where close to the models. There are very few women who look like models in this world. With this ad though it shows the reality it is to be perfect. It shows the “Obsession,” and what a women needs to do to achieve that “Obsession.” This spoof ad exposes what people are willing to do to look beautiful and conform to the images that our society sees as perfect. When we see ads of women we don’t usually think what negative things to their body did they do we automatically start jumping to “I need to look like that no matter what it takes. Anti-ads or spoof ads try to bring consumers to reality and inform them that the product or image that at one time seemed so great might not be the best thing for you.
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I totally agree with your post. I did the ad on the men's version of the Calvin Klein Obsession product that was on that site. Although men seem to get exploited less than women in ads that expose the body. I don't know many of my male friends, except a lucky handful, who actually have that similar physique of the man in the anti-ad. Both of our ads were probably originally photoshopped too, so that may not even be their own real bodies in the ad. These ads definitely sell more than just cotton underwear.
ReplyDeleteAlso, I just realized that the woman in your anti-ad doesn't have clothes on. The male model still has underwear on.
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